Unique blend of physical & technological Infra
"While middlemen can not be completely eliminated without substituting their functions with greater efficiency of the supply chain there is a definite need to bring down the length of the chain. Investors can set up aggregation platforms, especially for perishables like fruits and vegetables, establish cleaning, grading and packing facilities in clusters and set up a supply linkage with large retails chains and e commerce platforms. Some of the other crops like cereals, millets and pulses can also be added to this portfolio. This will need to be combined with setting up a digital catchment area of farmers, providing them with app based outreach, arranging on line technical advice for them and a closed loop payment and bank funding system. This will liberate the farmers and the consumers both. It is important that any new investment should aim at combining physical infrastructure with digital backbone."